19-20 July a gorgeous open air festival "Dancing city" took place on the Yalta Central sea front under the auspices of TM "Prime". For two days the modern vodka brand presented citizens and guests of the sunny Yalta a true holiday of rhythm.

"To choose the best in every sphere of life is our slogan – says Denis Popov, the TM "Prime" brand-manager. Therefore, we created the best holiday for the best city. Yalta is the pearl of the South Coast of Crimea. Modern and dynamic people have come here. Movement is the main vital energy for them. Such a position is very close for our brand too. TM "Prime" is one of the most active participants of the vodka market. This is the philosophy of the brand.
"Prime" is the best! Starting from this statement we created TM "Prime". To correspond high standards and active modern life, it is necessary to develop permanently. This is the way the modern, dynamic vodka brand "Prime" lives.

Non-stop dancing continued for two days and two nights. TM "Prime" supported the high degree of the holiday atmosphere.