July 2008 TM "Prime" became the new partner of the FC "Desna". Love of football and active lifestyle are not the only points to unite the popular vodka brand and one of the best І League football clubs. Striving for leadership and new achievements, desire to be the best characterize the newly-made partners.

Denis Popov, the TM "Prime" brand-manager:
— Our decision to become partners was easy to make. The sportsmen showed their abilities and their potential during the previous season. We work in different spheres, but both TM "Prime" and the FC "Desna" are the teams of professionals. Both of us have a very common leadership and development philosophy. Specialists, who create "Prime" are just the same football fans, like millions of our compatriots. Therefore, for the young and dynamic brand "Prime" it becomes a point of honor and duty to support development of the Ukrainian football.
FC "Desna" sets ambitious aims for the season 2008-2009. And TM "Prime" will support the team’s desire to achieve the highest result possible. We want to help, so that football players who have good potential can develop and show high-quality game, and the fans can enjoy high-quality product.

20 July the first match of the 18th Football Championship of Ukraine (І league) took place under the auspices of TM "Prime". The competitor of "Desna" was "Feniks-Illichivets".

TM "Prime" information

• "Prime" is the vodka brand for those people who always strive for the best quality in all spheres of life and who choose the best.
• TM "Prime" entered the market in October 2006. The assortment is presented by six tastes: "Prime. Superior", "Prime. World Class", "Prime. Ukrainian Special", "Prime. Euro Standard", "Prime. Honey Spice" and "Prime. Respect".
• Bottles available: 0.2l, 0.5l and 0.7l.
• Recommended retail price for 0.5l bottle is from 18.60 UAH to 24.60 UAH, depending on the beverage type.
• Producer: "PRIME" distillery, Kharkov region.
• TM "PRIME" is the sponsor of the best sports and cultural events. "Prime Yalta Rally", the band "Mashina Vremeni" concert, jazz festival "Dodj", etc are among them.