On 26 June a regional stage of the quality contest “100 Best Products of Ukraine” took place in Kharkov. “PRIME” distillery represented its assortment, and again won the recognition of the experts. Vodka “Prime. Superior” was recognized to be the best one among quite a big amount of competitors in the category “Food Products”. It was awarded a winner diploma and a statuette.

This award is one more confirmation that “Prime” is the best choice. To get such a high appreciation, both brand itself and the producing factory were to pass through a thorough selection process, with a lot of criteria considered. Stability of quality, correspondence to the best industry samples, innovative production process, etc. are among them.

“I am glad that “PRIME” distillery and the vodka brand of the same name were appreciated by the experts, — says Albert Melikbegian, the distillery director. — When creating the plant we have put into it not only our professionalism, but our soul. We made a perfect distillery complex, and the main criterion was “accuracy in everything”. High-powered manufacturing resources, the best specialists and high-quality ingredients are necessary for the best vodka production. “PRIME” distillery unites all these factors.
It is quite natural, that “Prime. Superior” is chosen among six beverages presented by the distillery. It is the diamond of our “Prime” collection. Wheat, oats and barley aromatic spirits are united to make the secret of its rich taste. This victory has proved again – Prime is the best!”

TM “Prime” information

• “Prime” is the vodka brand for those people who always strive for the best quality in all spheres of life and who choose the best.
• TM “Prime” entered the market in October 2006. The assortment is presented by six tastes: “Prime. Superior”, “Prime. World Class”, “Prime. Ukrainian Special”, “Prime. Euro Standard”, “Prime. Honey Spice” and “Prime. Respect”.
• Bottles available: 0.2l, 0.5l and 0.7l.
• Recommended retail price for 0.5l bottle is from 18.60 UAH to 24.60 UAH, depending on the beverage type.
• Producer: “PRIME” distillery, Kharkov region.
• Awards. TM “Prime” was awarded 3 Grand-Prix and 9 golden medals of prestigious international tasting contests during the period of its existence. In November 2007 the PPIME distillery was awarded by the international academic rating "Golden Fortune" in the category "Third Millennium Quality".
• The distillery “PRIME” is certified to 2 international standards: ISO 9001:2000 (quality management systems) and ISO 14024:1999 and "Green crane" label (environmentally friendly production).

Contest information

The contest is held since 2006. In 2008 more than 100 enterprises of the region took part in it. The product quality is estimated by groups of experts. The following criteria are taken into account:

• level of quality rating stability;
• level of consumption and organoleptic properties;
• value for money;
• absence of claims from customers and controlling units;
• innovation technological process;
• enterprise activity  impact on society;
• availability of certified control systems.