At the end of May, TM “Prime” vodkas were recognized to be the best ones at the test competition. It took place in the framework of the International Specialized Exhibition of Drinks Industry “Alco+Soft 2008”.

Three types of TM “Prime” vodka won the first prizes in different categories. “Respect” appeared to be the best in the “Vodka” category, “Euro Standard” became the winner in the “Special Vodka” category, and “Honey Spice” was estimated as the best “Liqueuer”.

According to the contest conditions, the tasters paid attention to organoleptic characteristics of the beverages (their taste, flavour, transparency, colour). Professianals noted mild original taste of “Respect”, light aftertaste of “Euro Standard”, and warm honey and spice note of “Honey Spice”.

“Prime’s” triumph at the contest confirms the results of the investigations we have — “Prime” becomes more and popular among customers. It is very important, that their opinion and that of the professionals coincide. — notes Igor Kustovskiy, the TM “Prime” brand-manager. — The main reason of the growing popularity of our trade mark is the permanent dialogue we have with our customers. For example, when starting production, there were special investigations made, resulted in different types of beverages. Recently we asked customers, what kind of new product they would like us to produce. The result is “Respect”, the today’s winner, the best dried grapes infused vodka.

According to Igor Kustovskiy, the trade mark is going to continue surprising Ukrainian people with interesting high-quality vodka novelties.

TM “Prime” information

• TM “Prime” entered the market in October 2006. The assortment is presented by six tastes: “Prime. Superior”, “Prime. World Class”, “Prime. Ukrainian Special”, “Prime. Euro Standard”, “Prime. Honey Spice” and “Prime. Respect”.
• Bottles available: 0.2l, 0.5l and 0.7l.
• Recommended retail price for 0.5l bottle is from 11.79 UAH to 23.75 UAH, depending on the beverage type.
• Producer: “PRIME” distillery, Kharkov region.