On 14-16 September the Crimea will hold the “PRIME YALTA Rally 2007”, the Ukrainian stage of the international rally "European Cup”. TM “Prime” is to be its general partner.

.

Igor Kustovskiy, the TM “Prime” brand-manager, notes: “This competition is aimed at people, who choose “Prime”. Nowadays the “PRIME YALTA Rally” becomes the place of meeting of Ukrainian and foreign elite. “Both participants and guests of the “PRIME YALTA Rally” are progressive and modern people. Apart from being good sportsmen, they are also successful in other spheres - in politics and in business. These vigorous and purposeful personalities prefer active rest, and always choose the best. And “Prime” is much more than just vodka. It is a special dynamic lifestyle, which means communication with interesting people and participation in the most resonant events,” — says Igor Kustovskiy.

The “PRIME YALTA Rally” tends to attract the sporting Europe’s attention towards Ukraine. Therefore, to support this bright sports show is quite natural for the TM “Prime”, the best European distillery holder.

The best Ukrainian and foreign teams’ competition will take place on serpentine Yalta mountain highways. They are known to be one of the world’s most interesting and challenging routes. Their characteristics make them unique in CIS and one of the best in Europe.

The sportsmen will have to overcome almost 190 km of the Crimean roads. This will require courage, fortitude, accuracy and skills. 200,000 people will observe the exciting rally.

The leading sports media will cover this significant sports event. Well-known politicians, businessmen, show-business celebrities and international sports reporters will visit the competition.

TM “Prime” information

• TM “Prime” entered the market in October 2006. The assortment is presented by five tastes: "Prime. Superior”, “Prime. World Class”, “Prime. Ukrainian Special”, “Prime. Euro Standard”, “Prime. Honey Spice”.
• Bottles volume: 0.5l, 0.7l
• Recommended 0.5l bottle retail price: 14.45 – 18.80 depending on the beverage.
• Producer: “PRIME” distillery, Kharkov region.

“Yalta Rally” information

International “Yalta Rally” competition is held for the third time. The Ukrainian stage of the “European Cup” has become the most significant auto-racing event in Ukraine. Serpentine mountain highways of Crimea are a great challenge for the best race teams. International experts are convinced this competition will become prestigious and world-famous.